Transforming passion-led businesses into brands people can’t get enough of
We help solopreneurs and growing businesses scale, evolve, and differentiate with confidence.
Our process gets to the core
Our work amplifies brilliant ideas, passionate people, and brands with integrity.
We’ve found that the key to building brands with depth is fostering meaningful creative partnerships with our clients, rooted in genuine connection, mutual trust, and unrestrained excitement.
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We start by getting to know you, your business, and your goals.
This phase typically include a client questionnaire, discovery meeting, or collaborative brand workshop to uncover what makes your brand unique, where you are today, and where you want to go. -
We turn insights into a clear brand strategy.
Through tools like competitive audits, positioning and whitespace analysis, ideal client personas, tone of voice, value propositions, and key messaging, we define what your brand stands for and how it should communicate. -
We establish the visual north star for your brand.
Mood boards, visual references, and aesthetic guardrails help define the look, feel, and creative personality of your brand before we move into design. -
This is where strategy begins to take visual form.
We explore and develop the core creative concepts for your brand — from logo design to typography and color, layout, and website design — creating a cohesive visual language that feels distinctly yours. -
We bring your visual identity to life across every touchpoint.
This can include refining your logo system, typography, color palette, patterns, icons, website design, and additional print and digital collateral to create a complete and flexible brand system. -
Your brand is ready to step into the real world.
From pushing your new website live to delivering final brand assets and editable templates in tools like Canva or Photoshop, we make sure you have what you need to launch with confidence. We also offer brand launch packages including logo animation, sizzle reels, and social media announcements. -
We help your brand stay consistent long after launch.
Web projects include up to three months of support, and ongoing design retainers are available for brands that want continued creative partnership. Whether it’s marketing materials, website updates, or new campaigns, we’re here to ensure your brand is executed seamlessly.
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FRESH TO THE CORE™
BRAND BUILDING STUDIO
FRESH TO THE CORE™ BRAND BUILDING STUDIO
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PACKAGE 1For brands that are repositioning, creating new offers or entering a new market
You’ve built a great business, but your brand doesn’t reflect where you’re going next.
PACKAGE 2For the evolving entrepreneur
You do work you’re passionate about, but your brand doesn’t showcase your capabilities.
PACKAGE 3For early-stage founders
This option is designed for founders who are in the early stages of growth, but need to show up like they belong in the room.
PACKAGE 1For brands that are repositioning, creating new offers or entering a new market
You’ve built a great business, but your brand doesn’t reflect where you’re going next.
Do you feel like you’ve outgrown your current branding?
Are you attracting interest, but not from the clients you actually want?
Do you ever look at your website and think it looks too small for the caliber of work you do?
Do you feel like you’ve outgrown your current branding? Are you attracting interest, but not from the clients you actually want? Do you ever look at your website and think it looks too small for the caliber of work you do?
Psst! Need to see some proof?
You have a strong reputation. This package is designed to change that. Not just how your brand looks, but how it’s perceived, valued, and remembered.
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You’re explaining your value more than you should have to
The right clients aren’t seeing the caliber of what you do
Opportunities pass by because your presence doesn’t reflect your reputation
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Here’s what you’re really investing in: a strategic reset.
First we define how you’re positioned in the market, what makes you meaningfully different from competitors, and how your brand communicates value at a higher level. Then (and only then!) do we create a visual system that gets you noticed, desired, and sought after.
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This is the best fit if you’re:
Scaling your business or team
Changing your offer, products, or services
Ready to attract higher-value, better fit clients
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This package typically includes naming, strategy, messaging, identity design, website design, copy, and build, and ranges from 20-30k.
PACKAGE 2For the evolving entrepreneur
You do work you’re passionate about, but your brand doesn’t showcase your capabilities.
Do you longingly scroll through Pinterest, saving pins that feel so “you,” but then struggle to create brand assets that fully capture your vision?
Do you feel like you’ve outgrown your DIY branding or website?
Do you longingly scroll through Pinterest, saving pins that feel so “you,” but then struggle to create brand assets that fully capture your vision? Do you feel like you’ve outgrown your DIY branding or website?
This package is for the creative entrepreneur who’s ready for a brand and website that looks polished and cohesive. One that feels unmistakably you.
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Be written off as less experienced than you are
Have a harder time landing high-paying clients
Blend in with your competitors
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We’re your strategic design partners. We know (from first-hand experience) what it’s like to work alone and get stuck in an echo chamber. That’s why we work with you to understand your business, identify your unique strengths, and transform your vision into a look and feel that’s ownable and distinctive.
Because here’s the secret sauce: your branding needs to feel authentic to you, but it also needs to appeal to your audience and differentiate you from others in your space. We’ll get you there.
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This is the best fit if you:
Are ready for professional branding that makes your business feel real (the same way you feel more competent on your zoom calls when you’re wearing a cute outfit vs. your sweat suit)
Are evolving and want branding that reflects this next chapter
Want your digital presence to reflect your capabilities, expertise, and magnetism
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This package typically includes brand positioning, identity design, and website, and ranges from 10-15k.
Psst! Need to see some proof?
PACKAGE 3For early-stage founders
This option is designed for founders who are in the early stages of growth, but need to show up like they belong in the room.
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Add Ons-
You don’t want your digital presence to be the thing that holds you back.
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This is a low-lift engagement designed to give you what you need most today, including:
A logo and light brand kit
A pitch deck, email signature, and digital marketing kit
Strategic consulting hours to make sure everything’s aligned
It’s a streamlined way of making your new venture look sharper so you can grow with confidence.
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This scope of work is 5k - 6.5k.
If you’re heading into pitches, accelerator applications, investor meetings or early partnership conversations, we’ll help establish a brand presence that’s clear, credible, and (most importantly!) fundable.
We’ve done this before…
Add ons
When choosing the Brand Identity package, you have a choice of up to 2 of the following add-ons.
Don’t see something you need? Let us know!
Infographics
Brochures or Flyers
Billboards
Signage
+ Wayfinding
Social Media Templates
Email Signature
Presentation Decks
Newsletter Design
Business Cards
Magazine or Catalog
Swag Design
Ebook Design
Posters
Direct Mail
Design
Letterhead + Stationery
Digital Banners
Product Packaging
Menu Design
FAQs
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Our packages range from a minimum of $8,000 to over $25,000 USD. Website design and brand identity is an investment. But it’s so much more than a pretty logo or cute website. It’s an outward expression of your business strategy; it’s about creating a cohesive and compelling brand that motivates your customers to act. Investing in brand identity and website design creates a cohesive narrative and voice for your brand — one that people like and remember.
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Our process is strategy driven, which means that our design explorations must be informed by sound brand and business strategy. Our thought process is: what’s the point of having a nice logo if it means nothing to your customers? For us, a logo is the final piece of the puzzle. It’s how we communicate your brand’s personality. We create a logo that grows with you, that takes scaling and brand evolution into consideration.
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This is a combination of strategy and design work. We start with an in-depth discovery questionnaire to better understand you, your company and your aesthetic preferences. Then we lead a workshop to tease apart these answers, dive deeper and get a clear sense of your unique selling proposition. Next we distill these insights into a brand foundation, a visual and verbal personality that differentiates you from your competition and resonates with your target audience. Finally, we’ll turn these brand truths into a distinct look and feel, through your logo, color palette, fonts, photography styles, tone of voice and messaging. Think of your brand as a person. By the end of this process, we’ll know her goals, her aspirations, how she looks, sounds, and importantly, how she makes others feel.
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Our project timelines vary from eight weeks to four months, depending on the precise scope of work. All projects begin with an initial discovery process which we then use to define our strategic vision. Taking this time upfront allows us to align with our clients quickly, cutting down time needed for revisions later on. We believe in spending the time to get the sweetest result. You wouldn’t pick the green banana, would you?
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Well…you could! While Squarespace is a user-friendly platform, our clients have typically exhausted the DIY approaches and are ready to work with a dedicated design team. It’s our job to free up your time, to take on the strategy and design tasks that might otherwise bog you down, and realistically, burn you out. We have years of design, strategy, and copywriting expertise with a breadth of industry knowledge just itching to transform your brand. We’ll handle the design details and let you focus on your business.
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Let’s get this pear-ty started!
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