Fruit for Thought

Kelly Freitas 8/26/26 Kelly Freitas 8/26/26

Can you create an entire brand system in 3 hours?

Lesson learned: trust your instincts.

Olivia Berkovits 7/28/26 Olivia Berkovits 7/28/26

What we’re making when we’re not designing

Take a peek inside the studio this summer.

Kelly Freitas 6/23/26 Kelly Freitas 6/23/26

“People perceive what they see as truth”

Branding in the public sector isn’t really about “marketing” in the traditional sense.

Jenna Freitas 4/16/26 Jenna Freitas 4/16/26

Inside our sunny studio retreat

We had a work trip…and never talked about work.

Jenna Freitas 10/1/25 Jenna Freitas 10/1/25

Behind the Brand: Big Moon Ranch

In this new series, we’re pulling back the curtain on some of the intentional design choices we made in our latest work.

Jenna Freitas 8/5/25 Jenna Freitas 8/5/25

Why we hired a (real) illustrator

Inside our collab with Louisa Cannell 🍓🍋🍇

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