Let’s turn your business into a brand people cheer for
Ready to get this pear-ty started?
You’ve spent years dreaming about, and working on, your business.
Now you’ve reached a pivotal point. Maybe you’re scaling up, shifting gears, or just finally have the time and capacity to invest in your brand.
That’s where we come in. We’re a creative design studio that focuses on branding and website design. Together, we’ll build a brand that gets your audience excited. One that people follow, tell their friends about, post stories about — one that people cheer for.
Some of our favorite pairings
“Even from the initial kick off call with A Good Pear, it was clear they understood my brand completely. It was as if they went inside of my brain and put together what I always wanted, but couldn’t yet see.”
— Danielle Tullo La Testa
DLT CREATIVE“
“Kelly and Jenna are gems. RARE FIND! So if you were lucky enough to find them, don’t let a good thing slip away. They will exceed your expectations and bring your brand to the next level!”
— James DiNanno
Meritage DJ“
“AGP was responsive to my feedback, communicated thoroughly and clearly, and was a joy to work with. I have been able to present a more polished and professional image to potential clients and newsletter subscribers...the new branding makes Back Row look like a million bucks!”
— Amy Odell
Back Row“
We’ll be the pear-fect pairing if you:
Are a passionate founder who wants to do good in the world
You’ve been boot-strapping it so far: hiring freelancers on Fiverr, DIYing what you can, but now you’re ready to invest in your business, to build a polished brand and website
You dream about taking your business to the next level
You know what you like and what you don’t, but you’re not sure how to turn these preferences into a logo and brand design
You love your product or service — you care deeply about your customers and believe in what you’re selling
You think fruit puns are endearing (we’ve got a bunch of them)
Our core packages
Our core packages
If you have an existing brand you’re proud of (a logo suite, colors, typography) but need a website refresh, this is the package for you.
If you’ve poured yourself into your business but feel like your brand’s exterior could use a professional upgrade. We’ll build a brand strategy that translates your values, differentiators, and business goals into a visual and verbal identity that feels authentically you.
If you’re looking for a complete brand reset. We’ll work together to build a strong foundational strategy, brand design (logo suite, colors, fonts, illustrations, photography and more), then execute this design in a website and other brand collateral.
Website Design
We’ll explore your goals and aesthetic preferences in a discovery call, present design mood boards for you to consider, then develop the website architecture. This package includes high-converting copywriting: a must-have to move your clients through your sales funnel.
What it includes:
01.
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This research phase is crucial to the success of the project. We’ll share a Google Doc with questions for you to fill out regarding your goals and visual aesthetic preferences.
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We’ll have a 60-minute call to discuss your questionnaire and brainstorm a strong strategic direction for the website.
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We’ll take our findings and distill it into (2) visual mood boards. You’ll have (2) rounds of revisions.
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We’ll build a new site map — this lays out the organization of the new website.
We’ll deliver up to (3) sets of wireframes. Pages TBD depending on final sitemap.Wireframe Set 1 includes: initial proof and (1) round of revisions
Wireframe Set 2 includes: initial proof and (1) rounds of revisions
Wireframe Set 3 includes: initial proof and (1) rounds of revisions
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We’ll art direct the content — from copy to iconography — to ensure that your brand is cohesive and well represented.
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We’ll write and edit website copy that strategically furthers your business goals and encourages action from your potential clients.
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We’ll design 3 sets of static layouts for up to 6 unique website pages, with 1 round of revision per page. We primarily build websites in Squarespace, but can connect you with our development partner for custom projects
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We’ll conduct a QA period for your team to identify any bugs and/or answer any questions.
Packages range from $6,000 to $10,000* | Final scope of work and timeline will depend on the level of customization.
02.
Brand Identity
We’ll never slap on a logo or create a brand purely for its trendy aesthetics. The brand identity process revolves around the development of a strong strategic foundation. We’ll lead a discovery workshop and conduct our own research to understand your niche and your competitive landscape. Next, we’ll distill your core values, your brand’s mission and differentiators, to create a sound business strategy. Only then do we develop a design and voice — one that separates you from the crowd, makes you stand out, and makes you memorable.
What it includes:
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We’ll share a collaborative Google Doc with questions for you to fill out regarding your brand goals and visual aesthetic preferences.
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This research phase is crucial to the success of the project. In a 3-hour call, we’ll discuss your questionnaire, outline your goals, and discuss your aesthetic preferences. This will inform our strategic direction.
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Our team will conduct a competitive analysis and additional research to determine your key differentiators which will then inform your brand’s mission, vision, and values. This will act as our north star as we build out your brand.
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We’ll present our work to date and include our creative recommendations in the form of (3) visual mood boards. You’ll have (1) round of revision.
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We’ll craft a distinct brand voice that communicates the core essence of your brand to effectively engage with your target audience. Additionally, we’ll write key pieces of internal and external messaging to ensure cohesive brand personality.
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We’ll provide (3) logo options along with proof of concept. You’ll have (3) rounds of revisions on the selected concept. After logo designs are finalized, our team will provide art direction for remaining physical and digital marketing materials based on your team’s needs.
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You’ll have the option to choose (2) Marketing Brand Materials from our add-ons (see below). Any additional print or marketing needs will be scoped separately. You’ll have (1) rounds of revision per deliverable.
Most identity projects fall between $6,000 and $25,000* | Final pricing and timeline depends on complexity of scope.
Brand Identity + Website Design
Our goal through this process is to become your external-in-house creative team. We’ll get inside your business to understand your vertical, your motivations, your goals, and translate them into a foundational brand strategy, voice, and design that feels authentically you. The final step is to turn your new brand identity into a high-converting website.
What it includes:
03.
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We’ll share a collaborative Google Doc with questions for you to fill out to help us learn more about your brand goals and visual aesthetic preferences.
-
This research phase is crucial to the success of the project. In a 3-hour call, we’ll discuss your questionnaire, outline your goals, and discuss your aesthetic preferences. This will inform our strategic direction.
-
Our team will conduct a competitive analysis and additional research to determine your key differentiators which will then inform your brand’s mission, vision, and values. This will act as our north star as we build out your brand.
-
We’ll present our work to date and include our creative recommendations in the form of (3) visual mood boards. You’ll have (1) round of revision.
-
We’ll build a new site map — this lays out the organization of the new website. We’ll deliver (2) sets of wireframes. Pages TBD depending on final sitemap.
Wireframe Set 1 includes: initial proof and (1) round of revisions
Wireframe Set 2 includes: initial proof and (1) rounds of revisions
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We’ll write and edit website copy that strategically furthers your business goals and encourages action from your potential clients.
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We’ll design 3 sets of static layouts for up to 6 unique website pages, with 1 round of revision per page. We primarily build websites in Squarespace, but can connect you with our development partner for custom projects
-
We’ll craft a distinct brand voice that communicates the core essence of your brand to effectively engage with your target audience. Additionally, we’ll write key pieces of internal and external messaging to ensure cohesive brand personality.
-
We’ll provide (3) logo options along with proof of concept. You’ll have (3) rounds of revisions on the selected concept. After logo designs are finalized, our team will provide art direction for remaining physical and digital marketing materials based on your team’s needs.
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You’ll have the option to choose (2) Marketing Brand Materials from our add-ons (see below). Any additional print or marketing needs will be scoped separately. You’ll have (1) rounds of revision per deliverable.
Pricing ranges from $10,000 to $28,000,* depending on project complexity. | Timeline and budget depend on specific scope of work.
Add ons
When choosing the Brand Identity package, you have a choice of up to 2 of the following add-ons.
Don’t see something you need? Let us know!
Infographics
Brochures or Flyers
Billboards
Signage
+ Wayfinding
Social Media Templates
Email Signature
Presentation Decks
Newsletter Design
Business Cards
Magazine or Catalog
Swag Design
Ebook Design
Posters
Direct Mail
Design
Letterhead + Stationery
Digital Banners
Product Packaging
Menu Design
Why pair with us?
We’ve spent the last decade honing our skills and developing our process, working both in-agency and in-house. Now we’re pairing our expertise with your passion to build brands with depth.
FAQs
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Our packages range from a minimum of $8,000 to over $25,000 USD. Website design and brand identity is an investment. But it’s so much more than a pretty logo or cute website. It’s an outward expression of your business strategy; it’s about creating a cohesive and compelling brand that motivates your customers to act. Investing in brand identity and website design creates a cohesive narrative and voice for your brand — one that people like and remember.
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Our process is strategy driven, which means that our design explorations must be informed by sound brand and business strategy. Our thought process is: what’s the point of having a nice logo if it means nothing to your customers? For us, a logo is the final piece of the puzzle. It’s how we communicate your brand’s personality. We create a logo that grows with you, that takes scaling and brand evolution into consideration.
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This is a combination of strategy and design work. We start with an in-depth discovery questionnaire to better understand you, your company and your aesthetic preferences. Then we lead a workshop to tease apart these answers, dive deeper and get a clear sense of your unique selling proposition. Next we distill these insights into a brand foundation, a visual and verbal personality that differentiates you from your competition and resonates with your target audience. Finally, we’ll turn these brand truths into a distinct look and feel, through your logo, color palette, fonts, photography styles, tone of voice and messaging. Think of your brand as a person. By the end of this process, we’ll know her goals, her aspirations, how she looks, sounds, and importantly, how she makes others feel.
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Our project timelines vary from eight weeks to four months, depending on the precise scope of work. All projects begin with an initial discovery process which we then use to define our strategic vision. Taking this time upfront allows us to align with our clients quickly, cutting down time needed for revisions later on. We believe in spending the time to get the sweetest result. You wouldn’t pick the green banana, would you?
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Well…you could! While Squarespace is a user-friendly platform, our clients have typically exhausted the DIY approaches and are ready to work with a dedicated design team. It’s our job to free up your time, to take on the strategy and design tasks that might otherwise bog you down, and realistically, burn you out. We have years of design, strategy, and copywriting expertise with a breadth of industry knowledge just itching to transform your brand. We’ll handle the design details and let you focus on your business.
*Project fees are divided into an incremental payment schedule.