OlivarchA sophisticated identity for a cutting edge service
We designed a brand identity and website that showcased this company’s niche expertise and cutting-edge offering: insurance coverage for aesthetics treatments.
ScopeBrand Identity
Website Design
Icon Design
Illustration
Copywriting
Redefining Insurance, Beautifully
This brand posed an interesting challenge: to visually convey both protection and transparency. To address this, we partnered with a talented illustrator to create a custom icon set for Olivarch, the first insurance platform for aesthetic treatments. Rather than leaning on the typical corporate, outdated illustration style, we reimagined the look entirely. The result was a holographic design that feels multifaceted, strong, and beautiful.
Coloring a New Category
We chose brand colors, like greens and blues, that expressed the brand’s origins in medical insurance, but included other visual elements (like a holographic treatment, metallic effect, and custom illustrations) to differentiate the brand’s novel offering.
CreditsCreative Direction & Design by: Kelly Freitas, A Good Pear
Graphic Design by: Rob Alba Lettering Studio
Illustration by: Louisa Cannell
Web Development by: Jay Tobin