Big moon ranchA brand that captures a reverence for nature and connection
The team at Big Moon Ranch approached us with an idea: they wanted to transform 50 acres of rural Texan countryside into a luxury, family-friendly retreat. So we created a distinct look and feel for their brand—one that authentically communicates their values while differentiating them from other local vacation properties.
ScopeBrand Naming
Identity Design
Website Design
Collateral Design
Finding the Right Name
After an initial exploration, we proposed Big Moon Ranch, a name that inspires wonder, humility, and an appreciation for nature.
The Cowboy Commandments
To set BMR apart, we crafted a heartwarming story of a gentle moon looking over the ranch, its people and creatures tucked in safely for the night. We carried these narrative elements through from the ten “cowboy commandments” hung in each lodge, to the printed poem “An Ode to Big Moon Ranch” that lives in the main building.
Warmth in Every Detail
We carried this story through to the brand’s visual expression, with a nostalgic palette of cream, sage green, navy and milk chocolate. We also integrated custom illustrations reminiscent of 1960s children's books to provide warmth and coziness.
CreditsCreative Direction & Design: Kelly Freitas and Jenna Freitas, A Good Pear
Copywriting: Olivia Berkovits
Design Intern: Ash Tran
Illustration: Alana Kelley