POstmodaA brand that makes second chance items the first choice
We partnered with Postmoda, a fashion brand giving never-worn, previously returned clothing a second life, at a fraction of retail prices. Our strategy sought to differentiate the brand within the saturated fashion resale market. With a defined set of client personas and a concrete positioning strategy, we created an identity design that felt fresh and distinctive.
ScopeBrand Strategy
Positioning
Messaging
Headline Copywriting
Brand Identity Design
Color & Typography
Mock-up design
Designed for Second Chances
This brand is all about second chances, and we wanted to integrate that story into the logo design. We animated the “P” in Postmoda’s logo in reverse to show the circular path of fashion returns and resale. This backwards motion moves the brand story forward.
Messaging That Fits
We created three distinct customer personas to capture Postmoda’s target audience. With these in mind, we crafted a series of headlines that the brand could use across campaigns, merchandise tags, website copy and social media.
CreditsCreative Direction: Kelly Freitas, A Good Pear
Design: Jenna Freitas, A Good Pear
Brand Strategy & Copywriting: Olivia Berkovits
Animation: Max Waltz