NotoriotA brand that gets it done
We started working with Notoriot at a crucial point: the founder was pivoting from freelancer to growing business. He was working with the biggest names in sports and entertainment and traveling the world with the Biden Administration on Air Force One, but he needed a professional brand to grow and compete with other top players; one that would work as hard as he does, and still let his personality shine.
ScopeStrategy
Brand Naming
Tagline
Brand Identity
Motion Design
Website Design
Copywriting
Sparking Momentum
We built a brand identity full of momentum; one that captures the electric energy of live events, the founder’s kind, open-hearted approach, and the brand’s tireless “get it done” attitude. The visual system centers around a dynamic logo that we designed to live in motion – it flashes, as if charged with electricity – reflecting the fast-paced, high-stakes world of event operations. We also integrated bold graphic elements and saturated colors to communicate the founder’s daring personality, while still keeping the look professional.
Bold Yet Approachable
Next, we created tone of voice guidelines that blend warmth with energy. Strong, modern typography anchors the system, while expressive messaging adds a sense of approachability. The visual and verbal languages work together to create a cohesive brand ecosystem that feels decisive and personable, positioning Notoriot as a trusted, high-energy events partner.
CreditsCreative Direction and Design: Kelly Freitas, A Good Pear
Strategist & Copywriter: Olivia Berkovits
Graphic Designers: Rob Alba Lettering Studio
Motion designer: Dylan Gagnon
Developer: Piknik Press
Design Intern: Ash Tran
Love Notes
"I chose AGP because I knew the personal nature and level of care that my brand and specific project were going to receive. Knowing the team working on the redesign personally provided me assurance that I wasn't just another project. I mattered.”
— Colton Cadarette, Founder