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Notoriot is an event operations and consulting company working with the biggest names in sports and entertainment. To compete in a high-stakes industry, they needed a name, brand identity, website and collateral that would push their business forward. Our design and copywriting deliverables were rooted in strategy and designed to meet Notoriot’s growing business needs.
Colton was at a pivot point in his career. He was thriving—working with the most influential names in sports and entertainment, traveling with the Biden administration on Air Force One, and building meaningful events for impact-driven organizations in his community.
It soon became clear that he needed a defined brand—one that would work as hard as he does.
Our goal was to create a cohesive visual and verbal identity that lets his personality shine through, while expressing his professionalism and standing in the industry. We explored various visual directions before landing on the final choice: a design full of energy, excitement, and heart.
ScopeBrand Naming
Discovery and Strategy
Logo, Typography, & Color
Tagline Development
Brand Guidelines
Verbal Identity
Business Cards
Social Templates
Brand Collateral
Motion Design
Website Design
CreditsClient: Colton Cadarette
Creative Direction & Design: A Good Pear, Kelly Freitas
Strategy & Copywriting: Olivia Berkovits
Graphic Design: Rob Alba
Development: Piknik Press
Motion Design: Dylan G.
Design Intern: Ash Tran
Mood Boards
Mood Board 1
Mood boarding allowed us to explore a few different vibes that Paola and Jesse were interested in. In the end, we landed on a direction that felt cinematic and beautiful.
Mood Board 2
Mood Board 3
Verbal Identity
Mood Board 1Mood boarding allowed us to explore a few different vibes that Paola and Jesse were interested in. In the end, we landed on a direction that felt cinematic and beautiful.
Mood Board 2Mood Board 3Brand Identity
Initial concepts
We explored a few different directions with logo design before we landed on an elegant, modified serif typeface that has a little decorative funk in it.
