NotoriotA get-it-done attitude
We started working with Notoriot at a crucial point: the founder was pivoting from freelancer to growing business. He was working with the biggest names in sports and entertainment and traveling the world with the Biden Administration on Air Force One, but he needed a professional brand to grow and compete with other top players; one that would work as hard as he does, and still let his personality shine.
ScopeBrand naming
Logo
Visual identity
Key messaging + editorial guidelines
Tagline
Pennant design + challenge coins
Business cards
Website Design
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CreditsCreative direction and design: Kelly Freitas, A Good Pear
Strategy & copywriting: Olivia Berkovits
Graphic design: Rob Alba Studio
Development: Piknik Press
Motion design: Dylan Gagnon
Design intern: Ash Tran