LION VIP COMMUNICATIONSNot your mother’s PR agency
This rebrand for an NYC and LA based PR agency arrived at a pivotal moment. Long regarded as a behind the scenes powerhouse, LION VIP was ready for a brand that matched its reputation and clearly communicated its value to media partners and VIP talent alike. With a name change and expanded service offerings, the goal was to translate 15 years of industry authority into a chic, magnetic visual and verbal identity built to scale.
ScopeBrand Strategy
Messaging
Brand Identity
Website Design
Creative Direction
Copywriting
Brand Identity and Visual Language
Rooted in LION VIP’s red carpet origins, the new identity balances luxury with confidence. A rich palette of dark red, cherry, cream, tan, and charcoal sets an elevated tone while subtly referencing the fashion world that shaped the brand. The logo and brand mark introduce a chess piece motif, a refined symbol of strategy, authority, and intentional positioning that reflects the agency’s ability to think several moves ahead.
Typography and Tone
To create depth and personality, the typographic system layers bold, modern typefaces with effortless handwritten accents. This combination reinforces LION VIP’s duality as polished and powerful, yet warm and approachable. Together, the visual and verbal elements form a cohesive ecosystem that feels mature, magnetic, and unmistakably premium, positioning the brand to stand confidently in rooms it has already mastered.
Creative direction and design: Kelly Freitas, A Good Pear
Content strategy and copywriting: Olivia Berkovits
Motion design: Dylan Gagnon
Website development: Piknik Press
CREDITS